IC Intracom Brands Eye Channel Growth in Latin America
Tampa, FL - Accessories and networking vendor IC Intracom has confirmed its participation at DISTREE Latin America 2012, which takes place this September. IC Intracom offers a wide range of accessories under the Manhattan brand, plus IP-based products under the Intellinet brand. With hundreds of Latin America’s leading distributors and retailers attending DISTREE Latin America, IC Intracom will use its participation as a platform for further channel development across the region.
Mario Berrios, channel sales manager for Latin America at Manhattan and Intellinet, said: “We plan to meet, qualify and offer distributor partnerships to a few companies [at DISTREE Latin America]. We are looking to sign up quality distributors and retailers that can represent both Manhattan and Intellinet in their country.”
“Manhattan creates dynamic accessories that enhance mobile computing performance and experience. Intellinet designs, manufactures and sells IP-based products and accessories for the home and small or medium-sized business market. Partners should consider selling Manhattan and Intellinet to add profit dollars to their bottom line,” he added.
While IC Intracom sees opportunities across Latin America the vendor is particularly interested in the growth potential offered by key regional markets Argentina, Brazil, Colombia and Peru. DISTREE Latin America gathers together channel executives from across the entire region together in one place at one time, providing a highly cost-effective and time-efficient business development platform.
“Distributors and retailers should focus on our brands because of our strategy not to be over distributed in the channel,” said Berrios. “This proposition helps our distributors achieve healthy margins and avoid price wars.”
“Our channel proposition is to focus on the quality of partners rather than quantity. This strategy allows our distributors to add additional profit dollars to their bottom line,” he added. “Support tools are available to our distributors and it is customised to their territory. We offer marketing funds and POS material, promotional items, support client-sponsored events and distributor trade shows.”
“Our growth has been tremendous with Latin America one of the fastest growing regions for Manhattan and Intellinet worldwide. We attribute this growth to an increase in brand awareness, passion for our products, greater internet penetration and improved price accessibility for both laptops and tablets,” continued Berrios.
“We are 100% channel driven. We go to market by only offering partnerships to distributors and major retailers. Our overall goal for Latin America is to become a market leader and reach US$100m in revenues within the next ten years,” he concluded.
About DISTREE Latin America:
The 2nd annual DISTREE Latin America takes place on September 11-13th 2012 in Buenos Aires, Argentina. DISTREE Events expanded into the Latin American market in 2011, driven by demand from ICT and consumer electronics (CE) vendors for a regional channel development platform. DISTREE Latin America offers easy access to major buyers from across this vast region in one place at one time. For more information, visit http://www.distree-latam.com.
DISTREE Latin America offers vendors a powerful and cost-effective platform to meet senior executives from major distributors and retailers from across this vast continent, accelerating channel development for all attendees. Follow DISTREE Latin America updates on Twitter http://www.twitter.com/DISTREE_LatAm
Vendors, distributors and resellers interested in attending DISTREE Latin America should contact firstname.lastname@example.org quoting code DLA12.
About Intellinet Network Solutions:
Intellinet Network Solutions is a leading global provider of active and passive computer networking products, including switches, network cameras, wireless network devices, cables, tools and accessories. This extensive portfolio of award-winning and innovative technologies provides Intellinet customers with a range of end-to-end networking solutions that ensure optimal systems efficiency, reliability and security. To guarantee customer and end user satisfaction, Intellinet provides comprehensive technical support and an industry-leading Channel Partner Program (CPP). For more information, please visit http://www.intellinet-network.com.
Since 1992, Manhattan has been committed to creating dynamic computer and consumer electronic accessories that enhance the digital experience for people at work, at home, or on the go. Building on decades of success, the company continues to be a global leader in the tablet and PC accessories arena by offering an extensive range of cutting-edge products that meet today’s lifestyle demands for versatility and freedom. Manhattan products not only inspire people to stay connected, but they also provide power, protection and control solutions to users in over 100 countries. For more information on Manhattan, please visit http://www.manhattan-products.com.